Today we talk about JCPenney's "Fair and Square Pricing" disaster led by everyone's favorite business boy, RON JOHNSON.
Desperate Acts of Capitalism is a comedy podcast about money, marketing, and how it all goes wrong. Join us on our magical journey through a world of burning money!
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Sources:
http://business.time.com/2012/03/29/maybe-shoppers-dont-want-fair-and-square-prices-after-all/
https://en.wikipedia.org/wiki/Ron_Johnson_(businessman) (Yes I know we're citing Wikipedia, but guess what, Wikipedia cites THEIR sources so consider us citing all the sources cited on these pages!)
Ihttps://en.wikipedia.org/wiki/J._C._Penney
