A mistake almost all of us make when it comes to selling our product or service: confusing our customers. We do this by providing lengthy explanations, too much industry vernacular, peripheral details that drone on, or simply talking too much about our offering when we should be listening to the client. But the customer asked for choices,” you say. “My clients demand to know the details of what they’re getting,” you lament. Yes, you’re right about all that — customers want details and choices. However, they generally don’t care about the same things we care about and they’re only capable of retaining a few details, not the laundry list you’re likely overwhelming them with. Stop confusing your customers and start selling better — this episode will show you how!
