If you’re in business, you’re in sales. More importantly, your success depends greatly on your ability to persuade. You persuade prospects to become customers. You persuade employees to do the work you need done. And you persuade the world that you’re the person or company they should do business with. Todd Thurman joins me to discuss the three rhetorical appeals — ethos, pathos, and logos — and how you can use them for your own success.
