As an entrepreneur or creative business person, one of your biggest struggles is communicating your vision to a vision-less audience. Innovation may be rewarded and highly touted on social media platforms, but it’s generally resisted by the masses. At least at first. Why? Because change induces fear and fear is a base human emotion that kept us from being eaten by Saber-Toothed Tigers as cave people. To succeed, we must understand elements of the cave person brain still rule us. Especially when it comes to acceptance of ideas and products that are new and different. In this episode you’ll learn simple methods to "familiarize the foreign.” Meaning, how to profit from your brilliance and get past rejection of your creative concept.
