You may or may not like selling. You may even be uncomfortable selling. But if you are in business, you are in sales. Period. Without sales, there is absolutely zero demand for your product or service. Larry and I both come from sales backgrounds. In this episode we de-mystify sales and give you usable, practical tips on how to improve your salesmanship(or sales-womanship!). We also discuss the biggest mistakes most business owners and salespeople make. We close out with simple methods to sell better — it’s all about painting a picture of the result and eliminating pain. Before you write off the importance of sales, remember this old saying among peddlers, “If nobody sells, a terrible thing happens: nothing!”
