In business we’re constantly seduced by what is flashy, new, and different. While marketplaces change, and we certainly must adapt, certain fundamentals of success never go out of style. In this episode we discuss the allure of chasing four hour work weeks and promises to “10X” your enterprise. Unfortunately, we sometimes abandon the fundamentals of success because we’re seduced by these flashy concepts promising the easy way to riches. But business basics work for the long haul. And isn’t that what you’re really pursuing, prosperity and longevity? You attain that through paying attention to the fundamentals and executing them with excellence.