Lisa Hudson, co-owner of Fitness By Design, an Indianapolis-based personal training business joins me for an encore. She was my guest in episode 3, celebrating her company’s 30th year in business. In this sit down, Lisa and I discuss what businesses get wrong, and how to avoid those mistakes yourself. We talk about the value of creativity, lessons on working smarter, and how to successfully work alongside your spouse for three decades. If your business sells a product or service that isn’t an absolute (and trust me, you probably do) how do you separate yourself from the competition? Lisa will tell you how, as well as offering other great advice you can use to Do Business Better.
