I was prepared to lay out business lessons from the folks at Maui Jim sunglasses. Then, something interesting happened. My friend Scott McKain (who’s previously been on the Do Business Better podcast) shared an article about Madonna. The aging pop star seems to have forgotten her fiduciary responsibility to her fans. On her recent Vegas performance she showed up four hours late and was less than respectful to her customers. So, just as I was prepared to tell you how awesome Maui Jim sunglasses are and how well they understand customer care, the Madonna example came up for a stark comparison. Some companies (and some singers) seem to forget whose money they work for. Are you respecting your customers and delivering a performance that will turn them into rabid fans?
