Welcome to Connect, a podcast featuring one-on-one interviews with some of the top movers-and-shakers in the mortgage industry. Our 44th episode features Erik Enright, COO/CTO Top of Minds. This episode covers a variety of topics including:
5:11 - What's your background? How did your varied experience lead you to Top of Mind?
6:23 - What has been the biggest challenge for you this year, leading operations and technology for the company?
10:25 - What has been the biggest challenge for your clients this year?
12:54 - How has Surefire helped lenders manage the unprecedented mortgage volumes of 2020?
15:22 - Obviously, gathering leads is easier in a low rate refi boom, like we're in the middle of now, but what's the winning strategy for lenders when rates go up and the focus turns back to purchase business?
17:21 - How can lenders break through the noise of social media and connect with potential borrowers?
22:10 - Top of Mind has recently received recognition alongside such companies as IBM and PepsiCo for its creative marketing content. Tell us about how your content library sets you apart?
28:00 - You haven't spent all your career in the mortgage industry - what can the industry do to better engage with thought leaders and folks outside the industry to bring in fresh ideas?
Thank you to our sponsor, Insellerate. To learn more visit insellerate.com or call 855-973-1646
To learn more about the California MBA visit www.cmba.com and don't forget to subscribe to our podcast and stay tuned for our next episode!
