Welcome to Connect, a podcast featuring one-on-one interviews with some of the top movers-and-shakers in the mortgage industry. In our 56th episode, we welcome Michael Guidotti, VP, Integration & Branch Technology, American Pacific Mortgage
3:22 - What’s your background, and what led you to the tech side of the industry and APM?
6:27 - What has your experience been like over the past year, trying to keep your team systems up-to-date through the pandemic and refi boom?
8:34 - What changes are you starting to make with the return to a more purchase-oriented market on the horizon?
10:14 - Do you think that, during the next purchase market cycle, success will depend more on the strength of REALTOR relationships or technology integration/efficiency?
13:26 - Do you think customers are going to see more change and a better experience due to changes on the front end or back-end processes?
16:18 - What are you most excited to see in the future, when it comes to how lenders build out customer experience tools?
18:23 - You’ve been with APM for almost a decade now – what’s unique about the culture at the company, and how does that spill over into customer experience?
20:57 - Why is it crucial for lenders and younger folks in the industry to get involved and support their state/national advocacy groups, like the California MBA/MBA?
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