We meet John Regan, CEO of new cash shell Electric Guitar plc [LON:ELEG] to discuss ad technology and in particular the future of advertising. Electric Guitar seeks to invest in one or more ad technology and data companies. Where will ad tech go in a world where brands such as Tesla don't even advertise? How can advertising reach the right audience when Google and others prevent targeting using third-party cookies?
Get our free daily market roundup and insights to your inbox at thearmchairtrader.com
If there are companies you would like the Armchair Trader to feature in future episodes contact us on www.thearmchairtrader.com
Sign up to our free daily newsletter at www.thearmchairtrader.com
0:34 What is a Cash Shell or SPAC?
1:40 What's disrupting the advertising market?
8:57 The shift from content to data
13:02 The Electric Guitar team
15:10 Future acquisitions
17:08 Evolve or die!
19:57 Who will your clients be?
21:51 Global reach
24:36 Consumer privacy