We speak with Joe Deighan, Founder of Taat Lifestyle & Wellness Ltd (CSE:TAAT), about the development of their no-tobacco cigarettes and plans for Taat's expansion through the USA, Europe and beyond. Will this help more people to give up smoking traditional cigarettes and kick their nicotine habit?
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1:02 Introduction to TAAT
3:06 Target audience
4:41 The US market and starting in Ohio
6:58 Expansion through the US
8:14 Distribution channels and positioning alongside traditional cigarettes
10:01 E-commerce site
10:55 Manufacturing capacity in Nevada
12:53 Reproducing the taste of a tobacco cigarette
16:06 Different cigarette tastes across different countries
18:04 Feedback from shops and other outlets
20:47 When will Beyond Tobacco come to Europe?
23:43 Future plans