In this episode of Nevermind The Pain Points, we dive into the complexities and challenges organisations face during post-merger and acquisition (M&A) transformations.
Host and Clarasys Subscription and Customer Experience Practice Lead Tom Carpenter is joined by Rebecca Clark of Sojourn Solutions, a marketing operations consultancy, and Moray Busch, who heads the M&A practice at Clarasys, to explore how to successfully navigate integration.
The discussion focuses on the need for early preparation, including setting a clear vision and involving on-the-ground teams from the start, as well as the importance of establishing clear decision-making authority and governance to operationalise the program. They outline the critical roles for an effective integration team, including C-suite sponsorship, SMEs, and a product ownership function to manage technology and business tension. Ultimately, they argue that M&A is an opportunity for transformative change, advocating for using Customer Experience (CX) to resolve internal conflicts and urging companies to adopt a 'greenfield' architectural mindset over simply performing a transactional 'find-and-replace' integration.
Packed with practical advice on people, process, and technology, this episode is a must-listen for anyone involved in an M&A transformation program.
Listen here or visit our website for the transcript: https://clarasys.com/insights/thinking/podcast/navigating-post-merger-integration-challenges-and-opportunities
