In this episode of Game Changers, host Sophie Brazell-Ng sits down with James Radford, former Chief of Staff at St John Ambulance, and Alex Wilford, Managing Consultant at Clarasys, to discuss the essentials of creating purpose-driven change across sectors.
With backgrounds spanning nonprofit leadership and purpose-driven consulting, James and Alex dive into how organisations can align purpose with impactful outcomes, sharing insights on the PAS808 framework and the power of defining “optimal contribution.” They explore purpose from multiple angles—from transforming charity work and fostering community alignment to navigating purpose-driven strategies in business.
Drawing from their involvement in Clarasys’s purpose-led initiatives and broader experiences with frameworks like PAS808 and concepts like Ikigai, the trio provides real-world advice on making purpose a central force in strategy, culture, and decision-making.
For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/the-importance-of-purpose-driven-change
