If you want to advertise that something is the “best,” do you need substantiation? Or can you rely on a puffery argument? Although the answer depends on context, one paragraph in a recent NAD decision seems to conflict with longstanding precedent.
Gonzalo Mon
gmon@kelleydrye.com
(202) 342-8576
www.kelleydrye.com/Our-People/Gonzalo-E-Mon
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