On November 8, the California Privacy Protection Agency (CPPA) voted 5-0 to approve new regulations to implement the DELETE Act of 2023. The most noteworthy development was the agency’s adoption of a new definition of “direct relationship,” a core term within the statutory definition of a “data broker.” The new definition could require a host of new businesses to register as data brokers if they collect personal data about their customers from other sources and sell that data to third parties, including in an ad tech context.
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/california-privacy-protection-agency-expands-the-definition-of-data-broker
Alysa Hutnik
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(202) 342-8603
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Aaron Burstein
aburstein@kelleydrye.com
(202) 342-8671
www.kelleydrye.com/people/aaron-j-burstein
Chris Tarbell
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(202) 342-8813
https://www.kelleydrye.com/people/christopher-s-tarbell
Alex Schneider
aschneider@kelleydrye.com
(202) 342-8634
www.kelleydrye.com/people/alexander-i-schneider
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