Gonzalo E. Mon
The International Bottled Water Association (or “IBWA”) challenged over 50 express and implied claims by Boxed Water is Better (or “BWIB”), suggesting that boxed water is better for the environment. NAD’s decision covers a lot of ground and is worth reading for anyone who makes green claims, but in this post, we’ll just focus on one issue NAD hasn’t addressed in detail before – mass balance accounting.
