Two men – we’ll call them Mario and Alin – purchased Blue Ice Vodka based, in part, on social media posts in which various influencers suggested that the vodka was a “healthy product” that can help with personal fitness and weight management. “After conducting some research,” both men discovered that Blue Ice Vodka “does not have any health benefits.” They also discovered that the influencers were paid to promote the vodka.
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/court-considers-vodka-influencers-posts
Gonzalo Mon
gmon@kelleydrye.com
(202) 342-8576
www.kelleydrye.com/people/gonzalo-e-mon
Hosted by Simone Roach
Subscribe to the Ad Law Access blog - www.kelleydrye.com/subscribe
Subscribe to the Ad Law News Newsletter - www.kelleydrye.com/subscribe
View the Advertising and Privacy Law Resource Center - www.kelleydrye.com/advertising-and-privacy-law
Find all of our links here linktr.ee/KelleyDryeAdLaw
