Two consumers walked into supermarkets on a mission to find “nutritious, healthy snacks” that “would not likely increase [their] risk of disease” and later walked out with Fruit Bowls in Gel, Fruit Bowls in Juice, Canned Fruit in Juice, Canned Fruit in Heavy Syrup, Canned Fruit in Light Syrup, and Canned Fruit Juice. Perhaps those wouldn’t be your first choices, given that mission statement, but the consumers were swayed, in part, by Dole’s “promise to provide everyone, everywhere with good nutrition.”
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/court-finds-that-sunshine-reveals-puffery
Gonzalo Mon
gmon@kelleydrye.com
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