In 2021, Earth Island Institute filed a lawsuit against Coca-Cola, alleging that the company’s campaign to promote its sustainability efforts and goals amounted to greenwashing. A year later, the DC Superior Court dismissed the case holding, in part, that because statements about aspirational goals cannot be proven true or false, they cannot create a valid claim under the DC Consumer Protection Procedures Act (or “CPPA”). Last week, in a decision that could have broad implications for aspirational green claims, the DC Court of Appeals reversed the DC Superior Court’s dismissal of the complaint.
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/dc-court-of-appeals-revives-greenwashing-suit-over-aspirational-claims
Gonzalo Mon
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Katie Rogers
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