As most people know – either from professional or personal experience – the CAN SPAM Act requires companies who send “commercial” email messages to give consumers an opportunity to opt-out of receiving those messages in the future. The opt-out requirement does not apply to “transactional” messages, which generally facilitate an already agreed-upon transaction or update a customer about an ongoing transaction.
https://www.adlawaccess.com/2023/08/articles/ftc-assesses-primary-purpose-of-emails-in-can-spam-enforcement/
Gonzalo Mon
gmon@kelleydrye.com
(202) 342-8576
www.kelleydrye.com/Our-People/Gonzalo-E-Mon
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