On the Friday before a long 4th of July weekend, the FTC delivered some light beach reading in the form of a 100-page notice of proposed rulemaking (NPRM) “banning fake reviews and testimonials.” While banning fake reviews and testimonials seems uncontroversial, the proposed rule would actually do much more, including authorizing civil penalties for businesses that procure or disseminate deceptive (not just “fake”) reviews when they “knew or should have known” the review was deceptive and where the review fails to disclose the testimonialist’s relationship with the business or product.
Donnelly McDowell
dmcdowell@kelleydrye.com
(202) 342-8645
https://www.kelleydrye.com/Our-People/Donnelly-L-McDowell
Ioana Gorecki
igorecki@kelleydrye.com
(202) 342-8417
www.kelleydrye.com/Our-People/Ioana-Gorecki
Subscribe to the Ad Law Access blog - www.adlawaccess.com/subscribe/
Subscribe to the Ad Law News Newsletter - https://www.kelleydrye.com/News-Events/Publications/Newsletters/Ad-Law-News-and-Views?dlg=1
View the Advertising and Privacy Law Resource Center - https://www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center
Find all of our links here linktr.ee/KelleyDryeAdLaw
Hosted by Simone Roach
