Google recently ran two commercials for its YouTube TV service, each of which ended with the following tagline: “More than cable. For $600 less than cable.” A disclosure at the bottom of the screen explained: “Annual average savings based on a study by SmithGeiger of the published cost of comparable standalone cable in the top 50 Nielsen DMAs, including all fees, taxes, promotion pricing, DVR box rental and service fees, and a 2nd cable box.”
https://www.adlawaccess.com/2023/08/articles/nad-addresses-apples-and-oranges-in-price-claims/
Gonzalo Mon
gmon@kelleydrye.com
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