Money-back guarantees can often be subject to detailed terms and conditions. When advertising those guarantees, clients often ask us how much has to be disclosed in an ad itself, versus how much can be disclosed on a landing page. Although there isn’t a bright line rule, a recent NAD challenge sheds light on what practices may lead to complaints.
https://www.adlawaccess.com/2022/12/articles/nad-challenge-addresses-disclosures-for-money-back-guarantees/
Gonzalo Mon
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