Reckitt Benckiser advertises that its Finish Powerball Ultimate Dishwasher Tablets provide the “ultimate clean,” even in the “toughest conditions,” and even when you “skip the rinse.” In my house, the pre-rinse cycle runs flawlessly on dual-canine technology, but if you don’t have that technology, I can see how these claims may catch your attention. They also caught Procter & Gamble’s attention, and the company filed an NAD challenge focused on the “ultimate clean” claim.
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-considers-the-meaning-of-ultimate-claims
Gonzalo E. Mon
gmon@kelleydrye.com
(202) 342-8576
www.kelleydrye.com/people/gonzalo-e-mon
Subscribe to the Ad Law Access blog - www.kelleydrye.com/subscribe
Subscribe to the Ad Law News Newsletter - www.kelleydrye.com/subscribe
View the Advertising and Privacy Law Resource Center - www.kelleydrye.com/advertising-and-privacy-law
Find all of our links here linktr.ee/KelleyDryeAdLaw
Hosted by Simone Roach
#NAD #claims
