If you want to advertise that your product performs better than a competitor’s product, you’re likely going to have to run tests to substantiate that claim. In some cases, there may be industry standard tests that could help take the guess work out of designing a protocol. In absence of an industry standard test, though, you will need to come up with your own protocol. A recent NAD case involving teeth whitening claims demonstrates just how difficult that can be.
https://www.adlawaccess.com/2022/08/articles/nad-decision-holds-lessons-for-developing-test-protocols/
Gonzalo E. Mon
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Email: gmon@kelleydrye.com
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