The Princeton Review advertises its MCAT preparation courses with the following copy: “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.” Blueprint Test Preparation filed a challenge before the NAD arguing that The Princeton Review must be able to substantiate that its students will score 515+ or add 15 points. The Princeton Review argued that it wasn’t making a performance claim – it was simply offering a money-back guarantee.
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-determines-a-money-back-guarantee-conveys-performance-claim
Gonzalo Mon
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