For $9.99 per month, Pier 1 offers Pier 1 Rewards, a loyalty program that includes benefits such as a 10% discount on all purchases and free shipping and returns on eligible items. Until recently, when a consumer added an item to a cart, the company would automatically also add the Pier 1 Rewards membership to the cart (with a pre-checked box indicating acceptance) and apply the 10% discount. A consumer had to uncheck the box to remove the membership from the cart.
https://www.adlawaccess.com/2023/03/articles/nad-finds-dark-patterns-in-a-rewards-program/
Gonzalo Mon
gmon@kelleydrye.com
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