Glad advertises that its ForceFlex MaxStrength bags are “25% more durable.” More durable than what? If you follow an asterisk, you’ll learn that they are 25% more durable than Glad’s own 13-gallon ForceFlex bags. A competitor – presumably worried that consumers would think that Glad was making a comparison to its bags – brought a challenge before the NAD, questioning whether the basis of comparison was sufficiently clear. NAD didn’t think so.
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-finds-disclosures-for-comparative-claims-arent-clear
Gonzalo Mon
gmon@kelleydrye.com
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