A recent NAD decision is bringing renewed attention to the FTC’s shelved concept of “review hijacking” — using reviews from one product to promote another. NAD found that a supplement brand improperly combined reviews for two “substantially different” products, echoing the FTC’s earlier language and signaling that review accuracy remains a live issue under existing advertising standards. The takeaway for advertisers: make sure product reviews truly match the item being sold.
Hosted by Simone Roach. Based on a blog post by Ioana Gorecki and John E. Villafranco
