JBS – the second-largest food company in the world – made several aspirational claims about its commitment “to be net zero by 2040.” Those claims were challenged by a trade association, who argued that the claims were misleading. As we reported in February, although NAD acknowledged that JBS had taken steps that “may be helpful towards achieving net-zero by 2040,” NAD found that those steps weren’t enough to support the implied claim that JBS was currently implementing a plan to “achieve net zero operational impact by 2040.” JBS appealed the decision to the NARB.
https://www.adlawaccess.com/2023/06/articles/narb-agrees-that-advertiser-cant-support-aspirational-net-zero-claims/
Gonzalo Mon
gmon@kelleydrye.com
(202) 342-8576
www.kelleydrye.com/Our-People/Gonzalo-E-Mon
Katie Rogers
krogers@kelleydrye.com
(202) 342-8455
https://www.kelleydrye.com/Our-People/Katherine-Rogers
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