Gonzalo E. Mon
Last year, T-Mobile ran a commercial in which Snoop Dogg breaks down Patrick Mahomes’ “top three plays of the day” with additional commentary from influencer Kai Cenat. Mahomes scrambles into a T-Mobile store with a “little shimmy, shimmy shake” (like he’s chasing an ice cream truck), holds up an iPhone 16 Pro “like a baby lion,” and then takes T-Mobile’s savings and “calls it a day.” Snoop tells the audience that families who use T-Mobile can save 20% a month “versus the other big guys.”
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/narb-disagrees-with-nad-on-who-the-big-guys-are#:~:text=Accordingly%2C%20NAD%20held%20that%20T,category%20with%20significant%20market%20shares.
