Earlier this year, Coca-Cola reformulated its Powerade beverage to include more electrolytes. In some ads, it boasted that the beverage now contained “50% more electrolytes vs. Gatorade Thirst Quencher.” One social media post featured a headline “Powerade vs. Gatorade Thirst Quencher” above a side-by-side comparison of the electrolyte and vitamin content of the two beverages. The caption read: “Don’t Underestimate our Electrolytes” followed by a flexed arm emoji. 💪
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/narb-reads-less-into-emojis-than-nad
Gonzalo Mon
gmon@kelleydrye.com
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