Last year, we wrote about a challenge that NAD had initiated against various green claims made by the American Beverage Association (or “ABA”). NAD found that several of ABA’s claims – including claims that “our bottles are made to be remade” and “we’re carefully designing our bottles to be 100% recyclable” – were substantiated, but had concerns with others. ABA appealed the decision. Last week, NARB issued its own decision, siding with NAD. Here are some highlights.
https://www.adlawaccess.com/2023/03/articles/narb-recommends-better-distinction-between-current-achievements-and-future-goals/
Gonzalo Mon
gmon@kelleydrye.com
(202) 342-8576
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