Green is the new black, or so it seems, based on the growing number of companies that are making “green” claims. Claims about carbon reductions are particularly in fashion, both with advertisers and with a growing number of challengers who are questioning the basis for those claims. Some lawsuits even allege that there are “foundational issues with the voluntary carbon offset (“VCO”) market” – the principle means for substantiating those claims – that render “claims based on offsets inherently problematic.”
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-california-law-regulates-carbon-claims
Gonzalo Mon
gmon@kelleydrye.com
(202) 342-8576
www.kelleydrye.com/people/gonzalo-e-mon
Katie Rogers
krogers@kelleydrye.com
(202) 342-8455
https://www.kelleydrye.com/people/katherine-katie-rogers
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