NAD recently reviewed posts promoting Cariuma sneakers that appeared on the Facebook and Instagram accounts of Travel + Leisure, US Weekly, and The Quality Edit. The posts claimed that various celebrities wore the sneakers, encouraged consumers to buy the sneakers before they sold out, and included links to make a purchase or learn more. Each post was labeled as “sponsored.”
https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/when-a-sponsored-disclosure-may-not-be-enough
Gonzalo Mon
gmon@kelleydrye.com
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