Google updated its privacy terms earlier this month, shifting away from offering many of its advertising services on a “service provider” basis. With the change, Google states that its Customer Match, Audience Partner API, and certain audience-building services no longer meet the CCPA’s strict new requirements to be offered on a “service provider” basis. The implication of this change is that companies leveraging these services are “selling” or “sharing” personal information and will need to offer consumers an opportunity to opt out.
https://www.adlawaccess.com/2023/05/articles/with-july-1st-in-view-google-updates-ccpa-contract-terms/
Aaron Burstein
aburstein@kelleydrye.com
(202) 342-8453
https://www.kelleydrye.com/Our-People/Aaron-J-Burstein
Alexander Schneider
aschneider@kelleydrye.com
(202) 342-8634
https://www.kelleydrye.com/Our-People/Alexander-I-Schneider
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