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Every industry has its cowboys and charlatans, its snake oil salesmen and its downright boring. But have you ever asked yourself what good looks like?
In this episode I question my own industry, sharing my insights into what good looks like to me.
How do we know we’re good if we don’t really know what good looks like? How do we separate ourselves from the unsavoury or ordinary?
I share the models I use and challenge you to answer the question for yourself - what does good look like in your industry and how can you consistently operate at that level?

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