Quantified: Redefining Conservation for the Next Economy” Joe Whitworth, American author, patented inventor and president of The Freshwater Trust talks with Sheila Hamilton about his new book “Quantified: Redefining Conservation for the Next Economy”
Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly, conservation is frequently seen as a losing battle, waged by well-meaning, but ultimately ineffective idealists. Joe Whitworth argues it doesn’t have to be this way. In fact, it can’t be this way if we are to maintain our economy, let alone our health or the planet’s.
Whitwrth has put quantified conservation into practice, pioneering the model of a “do-tank” that is dramatically changing how rivers can get restored across the United States. The stories in “Quantified” highlight the most precious of resources—water—but they apply to any environmental effort.
