Bite-sized Content. Keeping things short and “to the point.” Entertaining material is a must. 20 minute, “TED Style” presentations to keep things moving quickly. Why all these changes? The common refrain is that people’s attention spans have gotten shorter. The truth is, attention spans are as long as they need to be based on what’s interesting. Today I’ll explain how your material can be as long as you want it to be — as long as it’s good.
3:01 Today's Topic: Attention Spans NOT As Short As You Think
5:57 Point I: Everyone of us has a very long attention span for things that we actually want.
9:28 Point II: Maybe you're showing your product to someone who's not interested.
10:31 People want to keep things short for what they believe are the short attention spans of the public because they're trying to reach "everybody".
11:03 Everything is not for everybody and everybody is not for everything.
13:11 Point III: The world that we have today has caused many of us to adjust ourselves to the liking of the "general public".
16:46 Recap
Dre’s latest book Work On Your Game: Using The Pro Athlete Mindset To Dominate In Sports, Business and Life can be ordered at http://DreAllDay.com/Order.
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The Work On Your Game podcast covers every aspect of Mental Toughness, Confidence and Discipline with 9-year pro basketball player and author of 22 books on the Mental Game of sports and life, Dre Baldwin.
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