Anyone can get lucky and do something once. If you're really, really good, or planning to win for a long time, one action often isn't enough. If you want to build a social media following, one post or tweet isn't enough. If you're making cold calls, one call to an unsuspecting prospect may not land you a conversation.
Frequency is today's topic. Why you need it, how to exert it, and what you stand to gain from using it.
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