Have you ever wondered how those often graphic health promotion campaigns that you see on television, or on billboards around the city are made?
In this episode we chat with Kelly Kennington who is the manager of the Cancer Council of Western Australia’s Live Lighter Campaign that aims to address the growing rates of obesity in the community. We discuss how and why health promotion campaigns are run, and how we know if they work or not. We even touch on some of the psychology involved in knowing what to include in health messaging, and why certain things are either left out or included in these campaigns.
You can read more about the Live Lighter Campaign here: https://www.livelighter.com.au/ and access some of the resources and calculators that they provide to assist people with diet, exercise and weight calculations here: https://livelighter.com.au/The-Facts/Weight-and-Cancer?gclid=EAIaIQobChMImNahlZSI6wIVmX4rCh0UzAHcEAAYASAAEgKLq_D_BwE
As always, if you want to get in touch with the podcast, you can contact us at: meaningofhealth@outlook.com or via twitter @healthmeanswhat
