Building a business online today definitely needs to include LinkedIn posting and connecting.
It’s no secret that LinkedIn is the grown up social media platform.
Lots of people on there frown on silly cat pictures or dance videos that you’d see on Facebook and TikTok.
That’s not to say you can’t use some of those types of posts, but it’s easy to feel like LinkedIn is a hard nut to crack.
Let’s go through some of the basics you need to master to use LinkedIn effectively
Your LinkedIn Profile
You profile should professional and complete.
Make sure you have a profile picture that is congruent with your other profiles as well as a short BIO and cover photo that represents you and your business well.
Fill in your job history, your skills and any other of the profile sections.
It makes a huge difference when someone visits your profile if they see it’s polished.
Staying active on LinkedIn
Just like any other social media platform, you...
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