Takeaways from this episode:
– One important factor that determines whether your online business is going to succeed or not, is the amount of traffic you get. Traffic is worth a huge amount of money.
– Give your affiliates sales commissions for every sale, including upsells. Also, consider using lifetime cookies.
– Fight the scarcity mindset, be generous with affiliate commissions. Over the long term, goodwill and trust will create a larger pie for everybody.
– Be careful with coupon codes. You don’t want your brand to rely on discounts. Also want all your affiliates (and customers), to feel like they’re treated equally.
– For digital products, it is common to give a 30-50% affiliate commission.
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