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Description

- Do more promos!
- Do more deadline extensions!
- Make your purchase buttons bigger!

Watch out for this kind of advice.

- More promos may bring in more money now, but they will become less powerful.

- Deadline extensions will bring in more money now, but you’ll lose trust with your audience.

- Bigger buttons will increase click-through rates but what’s the quality of that traffic?

More money now is not always good.

Focusing on the money will weaken your brand because there’s always a shiny little win that distracts you from your mission.

It takes discipline to say NO.

Stick to your values and focus on your mission. That’s how you build a unique, uncopyable, future-proof brand.

That's what we'll talk about in this episode.