- Do more promos!
- Do more deadline extensions!
- Make your purchase buttons bigger!
Watch out for this kind of advice.
- More promos may bring in more money now, but they will become less powerful.
- Deadline extensions will bring in more money now, but you’ll lose trust with your audience.
- Bigger buttons will increase click-through rates but what’s the quality of that traffic?
More money now is not always good.
Focusing on the money will weaken your brand because there’s always a shiny little win that distracts you from your mission.
It takes discipline to say NO.
Stick to your values and focus on your mission. That’s how you build a unique, uncopyable, future-proof brand.
That's what we'll talk about in this episode.