Here’s how to promote the same product to your audience every month - without exhausting your audience.
First, remember: the product and the offer are two different things.
You can sell the same product using:
- Different offers
- Different sales angles
Here’s how to keep your promotions fresh and interesting throughout the year:
Month 1: Buy now get free bonus
Month 2: Offer a payment plan
Month 3: Offer a small discount (20-30%)
Month 4: Make the promotion all about the guarantee
Month 5: Align the offer with a seasonal theme
Month 6: Feature case studies
Month 7: Offer exclusive content that leads to the offer
Month 8: Donate 10% to charity
Month 9: Talk about your journey and why you created the course
Month 10: Last chance to buy before the price goes up
Month 11: Black Friday promotion
Month 12: Offer a free trial
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