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In 1985, Matthew Freud started a public relations agency in his flat near Baker Street. He came armed with a few lessons he learnt as a teaboy at a big London record company, and managed to grow his business into one of the biggest of its kind in the UK.

Now it’s 2020, and freuds sits at the heart of a family of businesses called The Brewery with clients around the World. For this extended episode of the Freudcast, Matt Barbet met Matthew at his home in North London, to talk about the last four decades as they strolled to the current headquarters in the West End. His dog Vincent came along for the walk too.