Good rate design is more than engineering—it takes trust, equity, and understanding.
In this episode, ILLUME’s Liz Kelley and Alex Dunn unpack what happens when you put people at the center of rates and rate design. From default versus opt-in structures to real-world affordability tradeoffs, they explore why “revenue neutral” doesn’t mean “customer neutral” and what utilities must do to ensure rates don’t just look good on paper, but actually work for the communities they serve.
Hear practical lessons on iterative design, risk mitigation, and messaging that resonates. Learn how to identify who benefits, who could be left behind, and how human-centered research can transform rate rollouts from compliance exercises into tools for real impact.
