Today’s utility customers are more diverse, communicate in a variety of languages, and employ different language registers throughout the day. In this episode, Anne Dougherty talks with ILLUME's Dr. Alex Dunn, Managing Director and Dr. Liz Kelley, Director for Qualitative Research as they preview their upcoming webinar and presentation at ACEEE's Summer Study on Energy Efficiency and Buildings, "A Rose is Not a Rose by Any Other Name: Why Language in Context Matters."
