Many gyms across the globe are united in one goal: Helping members adopt healthier habits and lifestyles. However, achieving this goal isn’t always easy. Behavior modification can be difficult and elusive for many members, especially those new to exercise.
Sheldon McBee, the executive director of Universal Athletic Club, recently discussed this very topic with Club Solutions Magazine Podcast host Rachel Zabonick-Chonko. They discuss the science behind behavior modification, the impact the book Atomic Habits has had on Universal’s onboarding process, member retention tips and much more.
They also discuss McBee’s biggest fear and discover the TV show he’s obsessed with.
